0300 M · Station log
Six stations,
two years down
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– 0400 M
Station 01 · Machine learning
AI-driven content buying
Concept, design and MVP for new data- and machine-learning-based services for buying video-on-demand content for a major streaming platform. From raw viewing-market data to a decision tool the buying team could actually use.
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– 0700 M
Station 02 · Measurement
Second-precise TV-campaign measurement
An MVP that tracked TV campaigns to the second across broadcasters and measured their impact on online conversion and other targets, connecting old-world TV to digital outcomes.
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– 1000 M
Station 03 · Process
Product process, rebuilt near the code
A design and development process for all new digital products that left static artifacts behind: design tokens, a design system, prototyping with real code modules. Design that ships, not handoffs that drift.
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– 1300 M
Station 04 · Feedback loop
A continuous user-feedback engine
User interviews, tracking observations, actionable KPIs, prototype testing: learn, improve, test, repeat. Installed as a standing cycle, not a one-off study.
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– 1600 M
Station 05 · Go-to-market
Internal service to SaaS
With management and finance, built the go-to-market strategy to turn an internal service into a SaaS product. Then ran lean build-measure-learn cycles and adjusted the business model accordingly.
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– 1900 M
Station 06 · Governance
The boardroom
Member of the management board for organizational development: new pay and new work, protected spaces for pioneering projects, the post-cookie era, and positioning the company beyond its original mandate.